Well done to Yorkshire Dales NPA, you must be getting something right
Visitor Satisfaction at an All-Time High - Yorkshire Dales National Park Authority
The Yorkshire Dales National Park Authority has released the findings of its National Park 2022 visitor survey, which is repeated every five years, showing satisfaction levels amongst people visiting the Dales at their highest since the survey began in 2002.
The survey also reveals how more people came to the National Park last year to enjoy a walk and to socialise, suggesting that reconnecting with family and friends while enjoying the landscape and scenery has been important for visitors post-pandemic.
A record 96% of those surveyed by independent researchers Information by Design said they were very satisfied with their visit to the Yorkshire Dales National Park, representing a continued year-on-year increase in the proportion of visitors very satisfied with their visit over the past 20 years.
Recommendation levels were also high, with 94% of respondents very likely to recommend the National Park to friends and family, a high score in comparison with many national brands, and higher than the 91% scored in the 2017 survey.
Over three quarters of respondents said they felt natural beauty, scenery and views were special qualities of the Yorkshire Dales National Park. They also recognised – more than ever – the friendliness of Dales people, and Its pubs and food.
A separate survey conducted during the summer by the National Park Authority looked indepth at five ‘honey pot’ sites (Grassington, Malham. Hawes, Reeth and Aysgarth Falls). It revealed differences in visitor demographics and ethnicity across the sites, with Malham appealing more to younger visitors – one in three visitors here were aged 44 or under compared to one in five visitors at Grassington, Reeth and Aysgarth Falls – and attracting the most ethnically diverse visitor profile.
One in 10 visitors to Malham indicated they were from a Black, Asian or ethnic minority group, with these groups increasingly recommending Malham to their friends and family so that they can experience this stunning landscape for themselves.
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Posted On: 10/01/2023