We are excited to introduce our new campaign: The Million Mile Clean.

We are excited to introduce our new campaign: The Million Mile Clean. - Surfers Against Sewage

Group Shot Beach Clean Credit: Alexa Poppe

Created in response to the pandemic, the Million Mile Clean connects your beach, street, river and mountain cleaning action. Running throughout the year, we aim to inspire, empower and support 100,000 volunteers walking 10 miles whilst cleaning the places they love. It will be the biggest and most impactful clean up event ever!

100,000 volunteers x 10 miles each = 1 million miles.

According to new research:

Over half of Brits (54%) think COVID-19 has led to an increase in plastic pollution
Almost two-thirds (59%) have seen more waste in their area over the last 12 months.
51% say they see more plastic on UK beaches than wildlife
41% Brits feel their mental health has deteriorated as a result of lockdown

This campaign reflects and celebrates a national mood of hope and optimism as the country emerges from a dark winter spent in lockdown. Now more than ever, it is crucial for us all to reconnect with the outdoors and the Million Mile Clean provides an opportunity for you to prioritise your health whilst also creating a positive impact on your environment.

Hugo Tagholm, Chief Executive of Surfers Against Sewage, commented: “The ocean is under threat and we are running out of time to save it. We want to inspire an army of ocean activists to join the cause and put an end to plastic pollution in the UK. After more than a year of isolation, social distancing and reduced physical activity, the Million Mile Beach Clean reconnects communities with the environment and provides numerous benefits to mental health and physical wellbeing. Sign up and get involved today and together we can make a difference.”