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Responsible tourism campaign launched - Keep Scotland Beautiful

We are delighted to support the new responsible tourism campaign launched by VisitScotland today, 22 March 2021.

The campaign aims to raise awareness of the importance of exploring the outdoors responsibly with the focus on asking people to leave no trace of their visit and protect Scotland’s beautiful countryside.

Following issues experienced at some of our iconic beauty spots and parks last year, the campaign aims to engage with a new, home grown audience of visitors discovering and enjoying Scotland’s countryside and asks people to respect, protect and enjoy Scotland.

The activity, which supports the visitor management strategy announced by Cabinet Secretary for Rural Economy and Tourism, Fergus Ewing on Friday, urges visitors to protect our countryside, respect the local communities, wildlife and landscapes but still enjoy the beautiful natural resources we have across the country.

Vicki Miller, Director of Marketing & Digital at VisitScotland said: "This campaign is hugely important particularly at this time, as we are all enjoying outdoors more due to restrictions to other sections of the tourism industry. It is imperative that we realise the impact of our visits on these areas and our individual and collective responsibility to care for Scotland. We want to protect the stunning landscapes and wildlife that Scotland is famous for and the local communities that are such an important part of our culture. We are asking everyone to help keep Scotland special by ensuring we protect our natural resources by being responsible and respectful when out and about. We have a unique opportunity to positively engage audiences to enjoy the outdoors responsibly and come together to develop a Scotland-wide strategic and coordinated approach to help protect what’s there for future visitors and aid the recovery of our rural economy.”

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