British conservation charity the Game & Wildlife Conservation Trust (GWCT) has teamed up with a trio of leading wildlife artists to create an online charity art gallery.
The GWCT Wildlife Art Gallery launched today (24 July) at www.gwctgallery.org.uk with work from Ashley Boon, Rodger McPhail and Ian Greensitt. The premise is simple – original art to suit all budgets, from £50 to £11,000, with 25% of all sales supporting the vital conservation work undertaken by the GWCT.
Throughout the lockdown period, artists have struggled to exhibit their work, with galleries closed and many events cancelled. The Game Fair, a key event for wildlife artists to reach a wider audience, was due to start today and will not take place this year, despite efforts to reschedule it. This prompted Ashley Boon, wildlife artist and long-time supporter of the GWCT through several fundraising exhibitions and his best-selling Christmas cards, to turn a longstanding idea into a reality.
It isn’t just the arts sector affected by COVID-19 – charities are amongst the hardest hit. The GWCT forecast a shortfall in funding of over £1 million in 2020, and Ashley saw this as an opportunity to help. “As a long-term supporter of the GWCT, I’m delighted that they have embraced this idea so enthusiastically, and I’m pleased to be able to support their work in this way. I’m looking forward to working with this online gallery in the future.”
If this is a success, each spring, summer and autumn the GWCT will select three guest artists for promotion to its members and supporters.