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National Trust launches year of action to tackle ‘nature deficiency’ - National Trust

The National Trust is launching a series of activities to help people engage more with their natural surroundings, as new research released by the conservation charity, shows those with an active ‘engagement’ with nature are more likely to help tackle the nature crisis.

An early morning walk in the woods at Fell Foot, Cumbria (National Trust images / John Millar)
An early morning walk in the woods at Fell Foot, Cumbria (National Trust images / John Millar)

This includes a new weekly guide to every day nature connection and a public awareness campaign, including billboards by roads and in railway stations, on the first day of spring.

The launch comes a day after Parliament debated the Environment Bill – the Government’s flagship new law to help restore nature. And, last October, the State of Nature report revealed why this is needed as 41 per cent of species are in decline since 1970 and that 15 per cent of species are under threat from extinction, painting a bleak picture for wildlife in the UK.

But, new research published today by the conservation charity shows that; those who make small, every day connections with nature are much more likely to take action to protect it.

Some of the simple actions to help nature that were examined in the study include putting food out for wild animals such as birds, making homes for wildlife, planting pollinator plants and picking up litter.

Moreover, simple activities such as actively listening to birdsong, smelling wildflowers and watching butterflies and bees are activities that are strongly linked with taking action.

However, research shows that only a fraction of the population take part in these simple pleasures – with figures also worryingly low among children.

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