Nature Friendly Farming Network

Communications Officer (Maternity Cover)

Salary: £29,000 pro-rata

Hours: Four days per week

Location: Remote home working anywhere in the UK

Start date: 1 May 2023

Contract length: Six months with the possibility of extension

Reporting to: Communications Manager

The Nature Friendly Farming Network (NFFN) is recruiting a highly organised and experienced Communications Officer to provide maternity cover for our Communications Officer role from May 2023. This is a fantastic opportunity to learn and develop in a fast-paced environment where you can drive positive change within food, farming and land use.

The successful applicant will support the Communications Manager and play a key role in our daily communications and digital media, including social media and website. This role will lead the weekly delivery of NFFN’s member newsletter so experience with MailChimp and graphic design tools, such as Adobe Express and Canva, is essential.

This role is suited to someone who has the enthusiasm to learn and is an excellent communicator. We want someone who is highly self-motivated for a virtual team and thrives in collaboration. We don’t expect you to be an expert in food and farming but to have some knowledge of our key work areas, including nature-friendly farm best practices and awareness of policy development in food and farming. We want to see a passion for the environment and sustainable food and farming, with a keenness to learn and bring new ideas for how we communicate the messages of our core campaigns.

You will have excellent copywriting and written communication skills with experience in managing complex campaigns and messages. Our ideal candidate is eager to see change happen, solutions-orientated and capable of balancing multiple priorities and deadlines simultaneously.

Key responsibilities:

• Helping implement our communications strategy
• Managing our public support & farmer membership newsletters
• Helping create, manage and monitor content on our social media, including growing our channel audiences and identifying opportunities for developing our social media narrative and presence
• Helping to increase our membership through compelling campaign communications
• Helping manage and create content for our new website, keeping it up to date and ensuring our calendar of events is updated regularly
• Developing content for campaigns and helping to manage complex events both in-person and online
• Monitoring the media for coverage and identifying media opportunities
• Coordinating delivery of content for NFFN’s resources, including writing and design of high-quality content for print and our website
• Running social media campaigns, including paid social media advertising
• Supporting the creation of content, including copywriting, editing, video editing, photography and infographic design

   
Person specification:

You will be working for an organisation who is a frontrunner in advocating change within food and farming. An understanding of how to communicate issues around farm business, the environment, land management, climate change and the wider food system is key.

You will have experience in developing standout content and can demonstrate (through work experience) how to manage and contribute to highly effective campaigns, including digital and social media activations. You are set apart by your ideas and your knowledge of what makes content effective. You are able to ensure continuity of campaign messages across all communications touch points, ensuring social accounts and websites are always fully up to date. You will be able to assimilate our tone of voice and adapt it to different audiences and channels.

ESSENTIAL

Qualifications

• BA or BSc degree or equivalent experience

   
Experience

• Minimum of 1-3 years working in fast-paced communications or marketing environments
• Experience with a range of social media channels and in creating content with demonstrable success
• Experience of managing campaigns and communications with multiple objectives and audiences
• Experience using MailChimp
• Experience producing social media analytics reports
• Creating content with infographics or video
• Graphic design and use of Canva or similar tools
• Editing video content
• Copywriting and writing long-form articles, including case studies and articles for online

   
Knowledge, skills and qualities

• Excellent written communication and English language skills
• Adaptable and agile approach to project management
• Strong interest and some knowledge in environmental sustainability, farming and agricultural policy
• Ability to understand and communicate technical detail and policy developments clearly and concisely
• Ability to write for a variety of audiences in compelling and engaging narratives
• Research skills and ability to monitor and report on developments in farming, policy and environment
• Working knowledge of SEO
• Use analytics tools, such as Google Analytics
• Use of social media scheduling tools, such as Loomly
• Very organised, high attention to detail, high level of accuracy, excellent time management skills and ability to prioritise urgent tasks
• High level of creativity with ability to see ideas through to delivery
• Team player who is able to work collaboratively towards shared goals and objectives
• Flexibility to travel within the UK

   
DESIRABLE

Experience

• Interview skills and confidence interviewing for case studies
• Writing scripts for film
• Paid social media advertising with demonstrable success

   
About the NFFN:

The Nature Friendly Farming Network (NFFN) is a UK-wide, farmer-led organisation championing working with nature to produce food, fibre and other products from our land. We unite farmers who are regenerating soils, restoring biodiversity and supporting the livelihoods of rural communities, all while putting nutrient-rich, sustainable food on the table. We support an agroecological approach to food and farming, and we’re committed to advocating better policies for food, farming, nature and climate. We are an ever-growing community of farmers, organisations and the public providing a strong voice for sustainable farming. By working together, farmers can produce healthy food, enhance ecosystem function and reverse trends in biodiversity decline while adapting to climate change and becoming more resilient to natural or economic shocks.

To apply, please complete our application form. We do not accept CVs. Visit here

Closing Date: 30/03/2023  Location: Remote home working anywhere in the UK