Logo: The Wildlife Trust of South and West Wales

The Wildlife Trust of South and West Wales

Digital Fundraising & Communications Officer

Please visit our website for full job description, person specification and job application form.

Application closing date is Friday 5th March 2021.

Overall Purpose of Job.

  • To assist the Marketing Manager with the development and delivery of digital fundraising communications including the organisation of fundraising events.
  • Work with the Marketing Manager to develop and deliver The Wildlife Trust marketing and communication action plans.
  • Raise the profile of The Wildlife Trust of South and West Wales and maximise brand promotion and awareness on a local, regional and national level.

Duties of the Digital Fundraising and Communications Officer include:

The Digital Fundraising and Communications Officer is required to have a sound knowledge and empathy in relation to The Wildlife Trust movement and its core business. Specifically the following tasks are an essential part of the job content.

  • Assist the Marketing Manager to deliver external marketing campaigns to ensure successful delivery within the specified timescale and budget.
  • To assist the Fundraising Team with key aspects of fundraising work including legacy marketing, membership marketing, appeals and fundraising events.
  • To assist the Marketing Manager in developing, promoting and growing WTSWW’s digital fundraising presence online including the website, social media channels and external advertising.
  • Developing impactful digital fundraising stories to raise awareness of the Trust through a range of channels and to encourage new and repeat fundraising activities.
  • Creating and developing new innovative ways to communicate WTSWWs key messages and experiences to new and existing members and the general public.
  • Research and actively engage with specific groups and individuals with a Welsh wildlife online focus to promote WTSWW activities, fundraising appeals, events and experiences.
  • Assist with media enquiries and opportunities for WTSWW promotion.
  • Preparing, planning and developing content for the WTSWW website, on-line campaigns and social media content plans to maintain and grow WTSWW’s high on-line presence.
  • Research, collate and analyse visitor feedback regarding commercial assets highlighting visitor profiling data and areas of ‘experience’ improvements. This report will form part of the annual marketing report and will guide future marketing plans.
  • To co-ordinate and edit WTSWW’s regular e-communications with members including e-newsletter, Local Groups calendar and information.
  • To support the Marketing Manager in the day to day marketing, communication and fundraising activities and to undertake other duties appropriate to the post.

Person Specification

Job Title - Digital Fundraising & Communications Officer

Team - Marketing Team

(This section details the experience, competence, knowledge, skills and personal qualities required for the post.)

Experience & Qualifications

  • A relevant qualification to degree or similar level is expected but emphasis is placed on a good practical track record in relevant and related employment areas.
  • Significant practical experience in relation to, fundraising, marketing and communication operations within a charity or social enterprise organisation, or with a private organisation that has similar aims to a charity.
  • Experience and understanding of data analysis and reporting.
  • Events co-ordination and delivery including online.
  • Experience of using design packages such as Adobe Photoshop and InDesign.
  • Experience of using and updating Content Management Systems i.e. WordPress and Drupal.

Competence, knowledge and skills

  • We are looking for a natural story-teller with excellent communication skills, both written and oral who has a strong flair for engaging with people.
  • A clear understanding of and empathy with the Wildlife Trust movement.
  • Sound understanding and experience of social media marketing is essential.
  • Ability to develop creative content for use on social media and YouTube.
  • Understanding of tourism and ‘experience’ marketing would be an advantage.
  • IT skills – an ability to communicate freely and manipulate information and data.
  • Good understanding of wildlife issues.
  • Design skills of creating graphics including posters and leaflets, appeals would be advantageous.
  • Good understanding of website management.

Organisational skills

  • Ability to speak and write in Welsh would be an advantage.
  • Full driving licence is essential.
  • Personal qualities
  • Must be self-motivated.
  • Must be organised.
  • Must be creative.
  • Must be confident at dealing with external organisations with a very different remit.
  • Must be flexible.

Salary: £19,000. Full time.

Working Hours: 35 per week.

We operate a flexible/ TOIL working system to take account of the fact that some evening / weekend work is required on occasion.

Holidays: 20 days, rising by 1 day each year to a maximum 25 day, plus statutory holidays plus additional discretionary holiday over Christmas/ New year awarded by Trustees (usually between 3 and 5 additional days), taking the total to nearer 30 days.

Working location: WTSWW’s Head Office in Bridgend with some home-working / flexible hours allowed. Home-working at the moment.

The first 12 months of this post is funded by Third Sector Resilience Fund for Wales Phase 2 Scheme, administered by WCVA.

Image: The Wildlife Trust of South and West Wales Image: The Wildlife Trust of South and West Wales Image: The Wildlife Trust of South and West Wales

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