Logo: RSPB


Visitor Operations Manager - North Suffolk Coast Reserves

Reference: JUN20247875
Location: RSPB Minsmere, IP17
Salary: £29,200.00 - £31,347.00 Per Annum
Contract: Permanent, Full-time

We're looking for an enthusiastic and forward-thinking business leader with first-rate interpersonal and communication skills to lead, develop and help set direction for the visitor operations of the RSPB’s North Suffolk Coast reserves. A passion for providing the best possible visitor experience will be key, helping to connect our visitors to our amazing wildlife.

The ideal candidate will have a strong track record in leading and motivating teams, in areas such as retail, catering, membership and events, and the necessary expertise to achieve income growth targets.

At Minsmere we welcome around 100,000 visitors each year, with a busy shop and café and incredible wildlife spectacles that make the reserve one of the top nature destinations on the Suffolk coast. Minsmere is an internationally important nature reserve with visitors coming from all over the country, and indeed the world, to get closer to nature here. Maintaining our visitor offer will be vital over the next few years as construction will be taking place for Sizewell C, which is on our southern boundary. We also welcome visitors to Dingle and North Warren, where we also aim to provide a rewarding experience. There will be opportunities for wider working in collaboration with other RSPB reserves in the area.


  • Excellent verbal and written communications skills.
  • A natural leader who can build and maintain strong working relationships and motivate and inspire people at all levels.
  • Sound understanding of systems and procedures necessary to run a commercial visitor operation.
  • Sound knowledge of how to deliver the highest standard of customer care.
  • Experience of successfully recruiting, leading and developing a team of volunteers and staff to deliver a joined up, coherent and high-quality visitor offer for all visitors to the reserve.
  • Experience of proactively promoting the visitor offer through all available channels to target audiences.
  • Proven track record of setting and achieving agreed targets and KPI’s for income generation, quality of visit and footfall targets for the reserve.
  • Experience of maximising opportunities for visitor engagement and converting visits into support.
  • Experience of organising events and activities with supporting documentation to ensure relevant procedures and legal compliance requirements are met.
  • Competence in the full range of Microsoft 365 software.

Sunday 28th July

To complete your application online, please CLICK HERE

Closing Date: 28/07/2024  Location: RSPB Minsmere, Suffolk IP17

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