CJS Logo & link to homepage


Logo: Forestry Commission ScotlandVisitor Experience and Design Planning Manager

Reference number: 1592035

Salary: £40,013 - £43,587

Grade: Higher Executive Officer, Pay Band 3

Contract type: Permanent

Business area: FE Scotland

Type of role: Operational Delivery

Working pattern: Flexible working, Full-time, Job share

Hours: 37 hours Monday - Friday

Number of posts: 1

Expected posting length: Permanent

Location: Inverness or Edinburgh


Background information

Scotlandís National Forest Estate, through its management by Forest Enterprise Scotland (FES) an Agency of the Forestry Commission, contributes to a wide range of Scottish Government policies. FES is a significant provider of outdoor recreational opportunities. It manages a wide ranging portfolio of visitor destinations including five Forest Parks. There are also national iconic sites such as Glen Affric renowned as Scotlandís most scenic glen, Glentress the UKís top mountain bike centre, Bennachie the North Eastís most prominent hill walk and Cunningar Loop Woodland Park in Glasgow. We make a significant contribution to the visitor economy as well as ensuring our national forests deliver a wide range of other social benefits for our communities.


An organisational redesign, prior to FES becoming, on 1 April 2019, Forestry and Land Scotland (an Agency of the Scottish Government), has established three operational and two supporting functions which will operate nationally and across five Regions. Community and Visitor Services as an operational function will hold the budget and direct the management for recreational activity on the Estate together with ensuring good practice. It will also be responsible for supporting community engagement across the business whilst planning, specifying and securing enhanced more customer focused and cost efficient visitor experiences. Visitor Services will be aligned regionally to work collaboratively with those responsible for Land Management and Estate Development, together with Business Services and also Corporate Services, to deliver agreed commitments in the Scottish Governmentís Programme for Government, targets in the Scottish Forest Strategy and FES Corporate Plan.


This is a time of exciting change and opportunity for the organisation. The function of Visitor Services (VS) has been refocused and a National VS Manger has been appointed and will work with five VS Managers across the regions to deliver out national VS strategy. Reporting to the Head of Community and Visitor Services, you will work collaboratively with regional VS Managers whilst leading an existing team of specialists to support that delivery.


To be successful in this role, you will be:

  • An experienced professional in visitor experience or engagement, design, interpretation or marketing;
  • An engaging leader who can motivate a creative team;
  • An effective communicator and team worker, with a great customer service ethos;
  • An efficient and conscientious project manager with a track record of delivering high quality work, on time and to budget.


We are happy to ĎTalk Flexibleí and will consider applications from candidates who wish to apply for part-time or flexible working arrangements.


Purpose of the Job


To manage a creative and innovative team of specialists, to plan, support and promote quality visitor experiences, interpretation and marketing. You will be engaging with a wide range of people across the organisation, working very closely with the National VS Manager and the Agencyís new Communications team and also supporting the five Regional VS Managers.


Key Work Areas


National policy and solutions

  • Develop national approaches for recreation product presentation and promotion across all media: onsite, print and digital. Deliver user-focussed, cost effective solutions. Collaborate with internal and external partners and stakeholders.
  • Responsible for ongoing evolution and expression of the organisationís visual brand. [Note that the organisationís rebrand from FES to F&LS is being managed by others under a separate project].


Staff management

  • You will directly manage the Design and Visitor Experience Planning team including the Design Manager, Visitor Experience Planning Manager and Marketing Manager. You will also oversee the performance of the wider team, consisting of three Designers, Programme Support Officer and Visitor Digital Content Officer.


Programme management

  • Responsible for preparing and delivering an annual programme of planning and design work to the five Regions and other national customers. Responsible for budget preparation and management for the D&VP team and for contract management for national signs and structures frameworks.


Visitor experience plans and market research

  • Working closely with Regional VS Managers, lead inclusive and safe Visitor Experience Planning approaches Ė underpinning all site development, media production and marketing.
  • Ensure planning is evidence based: review visitor data and commission market research.
  • Work with the National VS Manager in prioritising and contributing to the National VS Strategy.
  • Work closely with the Equality and Diversity Manager to ensure approaches to Visitor Experience Planning are accessible to all and focused on reducing inequalities across our communities and visitors.


Standards, training, evaluation

  • Monitor implementation standards and support Regions and the National VS Manager in achieving them.
  • Develop and deliver guidance and training to enhance professional expertise and build local capacity.
  • Ensure a focus on a safe and healthy environment for visitors and staff, in line with industry best practice and corporate standards.


Person Specification


Experience and Professional/Technical Expertise



  • A degree and/or significant experience in leading a relevant outdoor recreation, creative industries or marketing and be willing to work towards professional qualifications with support from the business;
  • A commitment to ongoing personal learning and development;
  • Demonstrable experience managing a team.



  • An understanding of land management and outdoor recreation;


Core Competencies


Seeing the Big Picture

  • Create policies, plans and service provision to meet citizensí diverse needs based on an up-to-date knowledge of needs, issues and relevant good practice;
  • Be alert to emerging issues and trends which might impact or benefit own and teams work.


Changing and Improving

  • Be willing to meet the challenges of difficult or complex changes, encouraging and supporting others to do the same.


Leading and Communicating

  • Continually communicate with staff, helping to clarify goals and activities and the links between these and Departmental strategy;
  • Communicate in a straightforward, honest and engaging manner with all stakeholders and stand ground when needed.


Collaborating and Partnering

  • Actively build and maintain a network of colleagues and contacts to achieve progress on objectives and shared interests;
  • Encourage collaborative team working within your team and across the Department.


Managing a Quality Service

  • Make effective use of project management skills and techniques to deliver outcomes, including identifying risks and mitigating actions;
  • Regularly monitor your and your teamís work against milestones or targets and act promptly to keep work on track and maintain performance.



  • The duties of this post require the applicant to have a full current driving licence that enables them to drive in the UK. However, the Forestry Commission is willing to consider any proposals put forward by applicants that would allow them to do the job by other means.



  • A degree and/or significant experience in leading a relevant outdoor recreation, creative industries or marketing and be willing to work towards professional qualifications with support from the business;


To apply please click here

Closing date: 29 Jul 2018


See More Jobs from: Forestry Commission Scotland


Get jobs like this by email every day or Weekly