The number of new 18–25-year-olds choosing to join the National Trust grew 39% in the last year, the charity’s annual report, released today (Sunday 7 September), has revealed.
Young persons’ membership has experienced a surge over the last financial year (March 2024 – February 2025), with over 40,000 new members, suggesting young people are prepared to spend their money and time on immersion in nature, history and beautiful surroundings.
Initial insight from the current financial year shows that this trend is set to continue. Overall, young membership of the National Trust has continued to grow, increasing by 16% from start of March to end of July 2025.
Hilary McGrady, Director-General of the National Trust said: “It’s heartening and humbling to see more young people choosing to become National Trust members, despite the financial pressures faced by so many. This generation cares deeply about nature and their heritage, and their support give us real hope for the future. We want the National Trust to be here for future generations. We’re working hard to meet the needs of younger and newer audiences - whether it’s a place to recharge, connect with nature, explore heritage, or take action on the climate and biodiversity crises.”
Recent research has demonstrated that young people’s interest in history and heritage is as strong, if not stronger, than older adults. A research report by the National Trust and Public First, released in May, showed the deep cultural and emotional connection people across the UK have with their historic landmarks. In-person experiences such as visiting heritage sites and participating in local events, were cited as being crucial for learning about and engaging with local history. Notably, younger people (aged 18-44) were more likely to visit heritage sites, landscape, and culture than older generations.
Posted On: 08/09/2025
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