Don't Spark Disaster: New North Yorkshire-wide campaign urges public to help prevent wildfires - North York Moors National Park Authority

A major new campaign aimed at reducing the risk of devastating wildfires in North Yorkshire has launched, bringing together organisations from across the county to raise awareness and encourage responsible behaviour in the countryside.

The launch coincides with a period of exceptionally hot weather, putting invaluable landscapes at extreme risk of fire.

The ‘Don't Spark Disaster’ campaign is being delivered by the North York Moors National Park Authority in partnership with North Yorkshire Council, the Yorkshire Dales National Park Authority, Forestry England and North Yorkshire Fire & Rescue Service. North Yorkshire Council funded the campaign, which is also being supported by the authority’s destination marketing and management service, Visit North Yorkshire.

The campaign comes as organisations continue to deal with the long-term impacts of last year’s devastating wildfire on Fylingdales Moor, which became the largest wildfire in the history of the North York Moors National Park.

Running throughout the summer months, Don't Spark Disaster will deliver clear and impactful messages to residents and visitors about the simple actions that can help prevent wildfires. Campaign activity includes targeted social media advertising, e-newsletters, outdoor advertising and digital communications across North Yorkshire and beyond.