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Rural organisations launch new partnership - Aim to Sustain

logo: Aim to Sustain

Leading UK rural organisations have today (23rd July) announced the launch of a formal partnership to promote the multitude of conservation and community benefits that make the countryside a better place for all to enjoy.

‘Aim to Sustain’ has been formed to highlight the crucial role that sustainable game shooting plays in delivering biodiversity net gain through preserving and protecting cherished rural landscapes and a tremendous array of wildlife.

The partnership will also focus on showcasing the contribution that game management makes to sustaining rural communities, providing high quality food and making the countryside a place that visitors treasure year in, year out.

The organisations committed to the Aim to Sustain partnership include the Countryside Alliance (CA), British Game Alliance (BGA), British Association for Shooting and Conservation (BASC), Country Land & Business Association (CLA), Game Farmers’ Association (GFA), Moorland Association (MA), National Gamekeepers’ Organisation (NGO) and Scottish Land and Estates (SLE). The Game & Wildlife Conservation Trust (GWCT) are acting as advisors.

The organisations will work together to communicate to the public and decision-makers how sustainability is at the core of progressive game management. The partnership will also promote the highest standards of self-regulation and produce credible, robust and focused research.

Aim to Sustain launches with a 10-week ‘Have Your Say’ consultation that will seek the opinions of the quarter of a million-strong combined membership of the individual organisations.

The Aim to Sustain partnership issued the following joint statement to mark the launch of this new initiative: “Aim to Sustain is dedicated to protecting, preserving and promoting the many wide-ranging conservation, biodiversity and community benefits that make the countryside the place we love. So many people enjoy the great landscapes and tremendous array of wildlife and there is a colossal effort made to make that happen.

Posted on: 23 July 2021

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