TikTok star in new film promoting responsible wild camping - Ramblers

Ramblers Scotland has today launched a new short film featuring Scottish TikTok star Jarad Rowan, aimed at encouraging responsible wild camping in Scotland.
Jarad, known as @LittlestChicken to his hundreds of thousands of social media followers, discovers five ‘Rules of Wild Camping’ during a trip to Borders Forest Trust’s scenic Corehead estate near Moffat.
The light-hearted video – supported by NatureScot and John Muir Trust – shows Jarad learning where to camp, what to pack, where to go to the toilet outdoors, how to leave no trace and the importance of using stoves rather than lighting fires.
Jarad, aged 21 from Stranraer, said: “This was such a great project to be involved in, I had the best time filming! It was also really cool to be shooting in Dumfries & Galloway. There are some lovely spots here in Scotland. I’m wondering does this make me an icon in the world of wild camping now?!”
The film has been planned by Ramblers Scotland alongside a team of young adults – the target audience - who have completed Ramblers Scotland’s Out There Award, which helps 18 to 26-year-olds kick-start their journeys into the outdoors.
Ramblers Scotland director Brendan Paddy said: “Scotland has world-class landscapes for everyone to explore. Getting more people active outdoors more often will help make Scotland a happier and healthier nation. It can also provide valuable income for rural communities and help more people feel inspired to protect the places where we all love to walk. The challenge we now face is making sure that the welcome increase in people getting outdoors is backed by the support needed to ensure people have the knowledge and opportunities to enjoy the experience responsibly. I hope our new film will support people – especially beginners - to plan fun, responsible nights out under the stars.”
Ramblers Scotland and partners have launched the video ahead of what is expected to be a hugely busy summer for Scotland’s outdoors, particularly as many festivals, indoor parties and overseas travel remain off limits. In fact, a recent study by the David Hume Institute (DHI) showed 36% of people in Scotland spent more time outside in nature last year than before – with 58% intending to spend more time outside in future.

Posted on: 01 June 2021

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