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'Drink and drop' - new survey reveals a nation of thirsty litterers - Keep Britain Tidy

(image: Keep Britain Tidy)
(image: Keep Britain Tidy)

Research shows just what the nation is dropping

A new report, produced by Keep Britain Tidy and commissioned by Defra, reveals just how much litter is being dropped and what it is.

The research reveals that the bulk of the litter that is being thoughtlessly thrown on our streets, parks and beaches is the result of our insatiable thirst for drinking on the go.

The survey, carried out at a representative sample of sites across the country in 2019, looked not only at the number of items dropped but at the volume of that litter and it revealed that almost three quarters of the litter – a staggering 75% was the result of drinks consumption.

The most littered item, by volume, was the small plastic bottle (up to 750ml) for non-alcoholic drinks, which accounted for 24.4% of the total, but these are joined by cans, larger bottles, glass bottles, coffee cups, takeaway soft drinks cups and cartons to create a mountain of waste, much of which could and should be recycled but is, instead, polluting our environment and costing millions of pounds to clean up.

As we consider what a post-Covid green recovery should look like, we should allow ourselves to imagine a world without litter and plastic pollution. It is clear that we urgently need new measures to tackle all types of littering but particularly to address the issue of drinks containers, which make up nearly three quarters of the volume of litter in this country.

This is why we need a well-designed and comprehensive deposit return scheme as soon as possible, for all sizes of plastic, glass and aluminium drinks containers. In more than 40 countries and regions around the world, such schemes can drive up collection rates for drinks containers to over 90%, creating clean material for recycling and reducing littering.

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