National Trust launches #BlossomWatch to emulate Japan’s Hanami - The National Trust

apple blossom (pixabay)

The National Trust is asking people to celebrate the blossom season – emulating Hanami the ancient Japanese tradition of viewing and celebrating blossom as the first sign of spring.

The conservation charity is encouraging those who can see a tree in flower to take a moment to pause, actively notice and enjoy the fleeting beauty of blossom, and share their images on social media for those who can’t see blossom themselves - to kick off a new British tradition of #BlossomWatch. The move is part of the Trust’s campaign to help people of all ages to become more connected with everyday nature.

The charity said that blossom sweeping the country is one of nature’s key moments that could help lift the spirits during these uncertain times and enable people to celebrate nature and history together. The charity is asking those with trees in bloom in their gardens and on their streets to share pictures on social media using #BlossomWatch and tagging their location, so everyone can enjoy this year’s blossom season. And next year there are plans to develop a #BlossomWatch map.

The move follows the launch of the Trust’s Noticing Nature report last month, which demonstrated that for people to do more to protect nature, they need to have a closer everyday connection to it.

The Trust will be encouraging those who’d like to get involved to share and tag their images via @nationaltrust on Instagram and Twitter using the #BlossomWatch and also inserting the name of the place where they live. And plenty of blossom facts and images can be found at

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